Understanding the Importance of Mobile Content to Your SEO

The best SEO gurus know that mobile is going to be bigger than ever in 2017 – and this makes perfect sense, seeing as it’s been a growing trend since the early ’00s at least. That means we shouldn’t expect earth shaking changes in the world of mobile friendly search engine optimization, but the fact that it is rising even further in importance means that you need to be aware of how best to use mobile search to your advantage.

So how exactly does mobile search affect your SERP standings? Let’s take a closer look.

  • Because so many of Google’s users search on mobile devices, Google and the other big search engines know that catering to this market is a big part of what will bring them success.
  • This means that for a while now Google and its competitors have prioritized mobile-friendly sites in their SERPs.
  • There’s also a psychological factor – if a potential customer does somehow end up on your site with a mobile device and it’s not mobile-friendly, you and your company will look unprofessional and old-fashioned – meaning you’re not going to interest anyone in you and/or your product.
  • Because mobile search grows every year due to the proliferation and higher use of mobile devices – including phones, tablets, and similar electronics – making sure their SERPs are mobile-friendly becomes more important to Google, Yahoo, and Bing every year too.

What does this mean for you and your company? First, it means that you’ll need to ensure that all of your own internet properties are mobile friendly. To test this, navigate your entire official site with a mobile device – make sure everything loads quickly, looks right, etc. If it doesn’t, you’ll have to address that problem with your website designer or an SEO marketer – because being mobile friendly is hugely important right now, and will only become more important.

You’ll also want to make sure the external properties related to your site and your business are mobile friendly as well. You won’t need to worry about the big external properties like Facebook, Google Maps, or Yelp – they’re already mobile optimized (in fact, they’re ahead of a lot of the rest of the internet when it comes to being mobile friendly, which is why their market shares are so huge).

However, you will need to consider any smaller sites that review you or your products, any sites you or someone at your company guest blogs for, etc. – these all need to be mobile friendly if you want them to have any real impact on your SEO bottom line.

When you’re producing more content that you want to use to help you or your business rank higher in the SERPs, consider a few of the following factors so that you know the content in question is optimized for mobile use:

  • Text loads faster than images – don’t use a lot of big images in one post/article/page!
  • Use HTML5 instead of Flash to create moving content – Flash isn’t standard across the board on mobile devices.
  • External properties related to your site are more important than ever when it comes to mobile search.

If your SEO is always mobile ready, you’re sure to have a great year in 2017!