Two Big Ways to Use Guest Posts on Popular Blogs to Improve Your Brand’s Marketing
Anyone who’s studied SEO for a while can tell you that a well-written, search optimized blog can have huge benefits for you or your company when it comes to marketing online – but what about writing content for other individuals’ and companies’ blogs?
This can also be a good way to hugely increase your traffic and further build your online brand. It’s called guest posting, and it’s been relevant to SEO for a while, but looks to become hugely important in 2017.
How does this help your online presence? There are quite a few ways:
- Your name and your company name are attached to the blog posts you write for others – meaning that searches for those names can turn up these well-written, informative blog posts and make your brand look good.
- You can backlink to your main site (and possibly your social media pages, Yelp page, or other external properties related to your brand as well) from the guest post – either in the byline or in the text of the article. These backlinks, especially if they come from popular, reputable blogs, are hugely effective in boosting your SEO. Many SEO gurus say (and there is significant evidence from Google supporting them) that links from other sites are the single biggest factor in determining your SERP ranking.
- Writing guest posts for others’ blogs can provide networking opportunities that often lead to business partnerships, employment, and other tangible benefits.
If you’re sold on the benefits of guest posting now, and you think you have the writing skill and industry expertise to do it, here’s how to get started:
Put yourself in contact with bloggers in need of guest posts. Many popular blogs have a submission process for guest posts that’s not unlike submitting queries or finished articles to a newspaper or magazine – and even if they don’t, you can always contact the blogger directly.
You can also consider using services like myblogguest.com, which directly links bloggers in need of guest post with writers who can provide those posts for them. This approach works best if you have quantifiable expertise in particular fields.
In addition, the opposite approach – having guest posters write for your blog – can also be beneficial to your online brand. How does this work?
Every time a guest poster writes an article for you, she or he provides a unique perspective that you might not get if you write all the posts alone or use only staff writers. This can make your site look more varied and interesting both to site visitors and to Google’s spiders – for example, the guest poster might use a lot of search terms that you hadn’t thought of yet!
This content is free, which means that you can update your blog more frequently without spending any extra money. It also means that you’ll have more free time to work on other aspects of the company, whether marketing-related or not.
Last but not least, those potential networking relationships described above run both ways – meaning you might find an expert to review your product or a great new employee through being open to guest posts.