Top 4 Ecommerce Trends You Need to Know
Ecommerce has gone a long way in the last 15 years. As technology grows at a fast pace, new ecommerce stores harness new methods and amenities to make online selling and online shopping more efficient, fun and worthy.
Last year, we saw most of the online marketers make a shortcut for website optimization for higher CTR & conversation rates, guest blogging, responsive design and general improvement in website performance.
There have been many progresses in the field of technology since then, particularly in the field of mobile, big data, analytics, social networking and personalization.
These changes have initiated to give rise to new trends in the world of ecommerce marketing.
Here are the notable changes that can be seen in the ecommerce marketing:
1. Mobile is Optimized and not just mobile friendly.
Mobile shopping is becoming more and more crucial.
While 2013 noticed responsive web design spread like wildfire, in 2014, we are sure to see advancement in the mobile shopping experiences.
The first tip was to create that worked right on mobile – this year; we will see online store owners rushing to build sites that surelygrow on smartphones and tablets.
2. Targeting Wearable Devices
While smart watches, Google Glasses and other wearable devices have entered the technology market, many such gadgets are set to enter the market in 2014.
We can expect online retailers as well as ecommerce stores to give special deals, discounts, offers and updates to their customers through wearable devices.
3. Rise of Long-form Content
Google’s red eye at back link building using guest blogging will push ecommerce marketers to make more interesting and targeted content. We saw the rise of long-form content that is more closely related to the businesses, products and services offered by the online stores.
In addition to the articles and blog posts, the length of videos and podcast has also been utilized as part of SEO marketing strategy. The easy availability of analytics and data help leads to creation of more data-based content.
4. Brand and Author Identity Is More Important Ever
While Google Authorship’s branding opportunities for smaller business were all mastered even last year, death of large-scale guest blogging proposes that a digital brand – both for authors and businesses is more important ever in the coming years.
Outdated, anonymous SEO won’t work that well. Ecommerce stores and online marketers will try to build high-quality communities and articles to grow and expand their marketing efforts. A brand blog plus a team of renowned bloggers will arevital for the success of an ecommerce businesses.