Top 3 SEO Methods that Will Still Work in 2017
The end of a year is usually the time when SEO professionals like our team here at SERP Ability take a breather and look at what has worked in the past year and what hasn’t, as well as where new trends in the complex world of SEO are pointing. Why? To see what will work best in the next year, of course!
Although SEO is constantly changing, it’s often at the beginning of a new year that the biggest changes become apparent. Here are three of the top methods we’ve learned will still work in 2017 from studying trends and looking back on our own activities in 2016.
1. Link Building
Link building is probably the most controversial entry on this list, because Google has changed its policy on the importance of links every time it has released a major algorithm update.
The fact is, though, that their deepest, most fundamental stance on links hasn’t changed. Quality links will always boost your site’s traffic and SERP standing. What has changed over the years is how much low-quality or spam links can help – and those aren’t the type of links real SEO professionals use anymore anyway.
Quality links from established, authoritative sites that are relevant to yours are one of the single most important factors in determining where your site lands on a SERP.
2. Quality Content
Yes, it’s easy to keyword-stuff and use other gray hat, black hat, or spamming techniques to get to the top – but no site without quality content ever stays there. While it’s true that “no one stays at the top forever,” you’ll be there a great deal longer if you prioritize well-written, meaningful, and relevant content, no matter what field you’re in.
With Google’s algorithm becoming more advanced and focused every single day, and the rise in importance of semantic search, the quality and relevance of your content are going to be more important than ever when it comes to your SERP standings.
Don’t forget that quality content is also historically proven to be the best way to get customers to stick around after they’ve clicked on your site.
3. Keywords, keywords, keywords.
This is another one that might be controversial, but shouldn’t be.
It seems that every new year some SEO “guru” predicts “20XX is the YEAR THE KEYWORD DIES!” or something just as dramatic.
However, the importance of keywords to Google and other search engines has never changed. Remember the early AOL days? Keywords were important then, and they’re important now. The only things that have changed are how much better the search engines have gotten to understand keywords in context.
This means that keyword stuffing probably isn’t a viable option anymore, or at least won’t be for long. However, keywords still have a huge role as part of a site’s high quality content – and the rise of semantic search may make them more important than ever, even as it totally changes the way search engine algorithms look at them.