I’m writing today to let you in on one of the SEO industry’s biggest secrets. The best SEO marketing professionals know quite a few things that the average person doesn’t, but this is one of their most important pieces of SEO knowledge.
The best SEO professionals know that you can’t do SEO on your own. Without a few tools and techniques to help you better understand and observe how your SEO related actions are impacting your site, there’s no way for you to be truly successful with SEO.
Luckily, there are quite a few great SEO tools out there. These tools can help you with various aspects of SEO, from keyword research to checking your site’s design. Even better, many of these tools are free and simple.
If you become highly invested in SEO, the more expensive and advanced tools are better. These are the types of tools we often use on your behalf here at SERP Ability. However, some of the simpler, free tools are great too. This is especially true for beginners. Also, we and other SEO professionals rely on a few free tools as well. Sometimes, the free option really is the best.
Here are three free SEO tools that are sure to give your SEO a boost. Most are fairly simple to use, too! If you take the time to get to know what these tools do and how they work, you’re sure to find SEO success.
1. Xenu LinkSleuth
This free and easy to use tool will spot any broken links on your site. Broken links make your site much harder for Google’s spiders (AKA the Googlebot) to crawl. If your website is hard to crawl, it won’t rank very well on Google.
Although this isn’t necessarily an everyday use tool, it’s great to check your links every once in a while. Fixing a few broken links can make a huge difference to your SEO – and it’s fast and easy!
This tool is especially useful for very large sites, or sites that have been active a while.
This simple tool allows you to check for copies of your content on the web. It can help prevent others from plagiarizing your material. It can also help you ensure that any work your content writers produce is genuine and original.
3. Google PageSpeed
This simple tool does just what it sounds like it does. That is to say, it measures how quickly your web page loads. Web page load times are important to both user experience and SERP ranking, so this is good information to have.
It’s 100% free and available directly from Google, meaning you can use it worry free. It’s an important part of every SEO professional’s arsenal.
Once you’ve mastered the use of these three very basic SEO and web presence tools, do some research and find more tools. Also, continue reading our blog – one of our writers may post about some more advanced tools sometime in the future.