3 SEO Tools You Should Be Using

seo tools that will boost your site traffic overnight

I’m writing today to let you in on one of the SEO industry’s biggest secrets. The best SEO marketing professionals know quite a few things that the average person doesn’t, but this is one of their most important pieces of SEO knowledge.

The best SEO professionals know that you can’t do SEO on your own. Without a few tools and techniques to help you better understand and observe how your SEO related actions are impacting your site, there’s no way for you to be truly successful with SEO.

Luckily, there are quite a few great SEO tools out there. These tools can help you with various aspects of SEO, from keyword research to checking your site’s design. Even better, many of these tools are free and simple.

If you become highly invested in SEO, the more expensive and advanced tools are better. These are the types of tools we often use on your behalf here at SERP Ability. However, some of the simpler, free tools are great too. This is especially true for beginners. Also, we and other SEO professionals rely on a few free tools as well. Sometimes, the free option really is the best.

Here are three free SEO tools that are sure to give your SEO a boost. Most are fairly simple to use, too! If you take the time to get to know what these tools do and how they work, you’re sure to find SEO success.

1. Xenu LinkSleuth

This free and easy to use tool will spot any broken links on your site. Broken links make your site much harder for Google’s spiders (AKA the Googlebot) to crawl. If your website is hard to crawl, it won’t rank very well on Google.

Although this isn’t necessarily an everyday use tool, it’s great to check your links every once in a while. Fixing a few broken links can make a huge difference to your SEO – and it’s fast and easy!

This tool is especially useful for very large sites, or sites that have been active a while.

2. Copyscape

This simple tool allows you to check for copies of your content on the web. It can help prevent others from plagiarizing your material. It can also help you ensure that any work your content writers produce is genuine and original.

3. Google PageSpeed

This simple tool does just what it sounds like it does. That is to say, it measures how quickly your web page loads. Web page load times are important to both user experience and SERP ranking, so this is good information to have.

It’s 100% free and available directly from Google, meaning you can use it worry free. It’s an important part of every SEO professional’s arsenal.

 

Once you’ve mastered the use of these three very basic SEO and web presence tools, do some research and find more tools. Also, continue reading our blog – one of our writers may post about some more advanced tools sometime in the future.

 

See How Easily You Can Generate More Web Traffic

get more web traffic for your site free today

To increase your site’s web traffic, all you need to do is improve your SEO. You can do this today simply by taking a few simple steps.

There are both free steps and paid steps to improving your SEO. I’ve got a few of both I recommend to businesses and individuals first looking to increase their sites’ traffic.

Free Ways to Improve Your SEO

There are several aspects of SEO you can improve on your own if you have the time and know-how to do so. Of course, you can also hire a marketer to do any and all of these activities.

One aspect of your SEO that you can easily improve is your site’s use of keywords. You can do keyword research manually or with any number of free keyword research tools out there on the web – and in case you don’t know of those tools, I’ll write a blog post in the near future detailing what these tools do and where they can be found.

Use keywords on your site frequently but subtly. You don’t want to attract the wrong kind of attention from Google by keyword spamming.

Of course, there are other simple, free ways to improve your SEO (and therefore your web traffic) besides keyword research and use.

In addition to working with your site’s keywords, you can try to generate links. Of course, there are ways you can directly or indirectly pay for links, which I’ll discuss later in this article, but for right now I’m going to focus solely on free ways to get links.

There are several free ways to get links, but one of the best by far is guest posting. Guest posting is fairly easy to do and can generate a ton of links if you have the right content and the right contacts. It is also a social good – with guest posts, you share your expertise with the world, which benefits them as well as you.

Paid Ways to Improve Your Site’s SEO

There are various ways you can pay for improved SEO. Some of these are legitimate and helpful, while others are not. If you’re looking to pay for improved SEO, look out for scams that will take your money and not offer you anything in return. Beware of anything a company or individual offers that seems too good to be true.

The best way to pay for SEO improvement is to hire a professional SEO marketer like SERP Ability or one of our competitors or colleagues in the field. An SEO marketer can tackle many of your problems for you at once, and with minimal required input from you.

Another useful way to pay for improved SEO is to purchase SEO tools. However, these tools are often very advanced – they’re sometimes not worth the price for small businesses or individuals without specialized SEO knowledge. There are also many free alternatives to these tools available online.