How to Get Good External Links

get free links for your site seo

You know that external links are one of the biggest, maybe the single biggest, component of SEO, right? If not, here’s a quick primer for you:

  • An external link is any link that targets a page on a different domain. If another site links to yours, that’s considered an external link to your site (also called a backlink). You can (and should) also send external links to other sites.
  • Every time a site links to yours, Google’s algorithm considers it something like a vote – that other site says you’re popular and legitimate, which means Google can consider putting you higher in the SERPs.
  • Not all backlinks have equal value, though – because of new regulations against spam links and because Google and its competitors measure the value of a link based on the perceived value – meaning the popularity or PageRank – of the site it comes from, some links are inherently more valuable than others.
  • Links from popular sites are also valuable because they’ll get you a lot of organic traffic (customers arriving at your site because they clicked on the link).

A whole lot of SEO is chasing backlinks (or creating them artificially), and every SEO marketer in the world has her or his own ideas about how to do it. We can’t give away all the details of our successful model at SERP Ability, but we can give you a few basic pointers to help you get started without our help.

How to Get External Links:

  • Create great content.
    • Other sites are more likely to “vote” for you if you have amazing content (well-written, legitimate, interesting, etc.).
  • Keep the rest of your SEO house in order.
    • Make sure your SEO is always at the top of its game – getting a few links is great, but having every other SEO factor taken care of will make it even more likely that more people find your content – and some of those people will be webmasters who may want to link to your site.
  • Consider the benefits of blogging, particularly guest blogging.
    • We’ve written about each of these in detail before, but here’s the quick version: a blog is your best bet at attracting site visitors on the merit of your content alone, and will also make your site look legit to anyone who may want to link to it.
    • Guest posts on others’ blogs give you an automatic opportunity to link back to your site – which is one of the major reasons guest blogging is so popular.
  • Link out to others.
    • This is one way of getting other webmasters’ attention – and also makes you look a little more legitimate to Googlebot.
  • Ask other sites directly if they’ll link to you.
    • This is actually one of the many approaches we use here at SERP Ability – but it is admittedly a bit harder when you don’t have a lot of contacts in the SEO world behind you.
    • Sites in similar areas of interest that are not direct competitors are the most likely to do this. For example, you might ask a foodie blogger to review your restaurant and link to your restaurant site.

Keep these tips and tricks in mind for now, and continue reading our blog – we’ll keep you posted on any new developments in this or any other important area of SEO.

How to Use Internal Links to Make Google’s Spiders Love Your Site

best links for seo to make google love your site

Every time you hear, read, talk, or even think about SEO, linkbuilding is going to be a huge part of that. And most of the conversation around linkbuilding revolves around the ever-elusive external links – which we’ll be sure to post on in the near future. However, that’s not what we’re going to talk about today.

Today I’m here to let you know all about an often overlooked but extremely important aspect of SEO that I just mentioned in my last post, about the value of blogsinternal links and site organization.

Look at the picture above and imagine each of those letters is a page on your site, and the lines are paths – created by internal links (which simply means links that refer to pages within the same domain – AKA your site) – that Google’s spider (or Googlebot) can travel along.

Remember, if you want a page on your site to give you any value at all when it comes to SEO, it must be 100% discoverable by  Google.

Googlebot does not use the search bar on your site or fill out forms – and, truth be told, a good number of your potential customers won’t bother to do those things either.

That is why every page on your site (except for pages like payment confirmations, which obviously have to come after the submission of a form and won’t have an impact on your SEO anyway) should be linked internally to at least one other page – and preferably more, if you want Google’s spiders to be sure they’ve indexed all your pages and your site visitors to stick around longer than a few minutes.

Wherever possible, you also want your pages to have a hierarchical structure. This obviously won’t work with blogs, where every post is equal in value to every other post, but it should work for the rest of your site – with the HOME page at the top, a few big CATEGORIES under that, and possibly SUBCATEGORIES under that.

Of course, internal links between CATEGORIES and other CATEGORIES (or SUBCATEGORIES and other SUBCATEGORIES) can only help – but make sure your site is arranged in a basic hierarchical structure first!

When thinking about the benefits of a hierarchical site organization and a plethora of internal links, you might also wonder about the benefit of including a sitemap. I’m here to tell you it’s absolutely worth it.

Like internal links and a hierarchical structure, inserting a site map is simple, free, and not time consuming. It’s something you most likely won’t need to hire an SEO marketer for, and even though it doesn’t have the biggest impact in the world when it comes to SEO, it has a big one – and if you’re not set up right in the first place, other SEO strategies likely won’t help you much.

Don’t own a site like the one in the picture – if you’ve come so far already that you’re ready for customers to see your site, you’ve worked too hard to throw it away over something as simple as good organization.