To increase your site’s web traffic, all you need to do is improve your SEO. You can do this today simply by taking a few simple steps.
There are both free steps and paid steps to improving your SEO. I’ve got a few of both I recommend to businesses and individuals first looking to increase their sites’ traffic.
Free Ways to Improve Your SEO
There are several aspects of SEO you can improve on your own if you have the time and know-how to do so. Of course, you can also hire a marketer to do any and all of these activities.
One aspect of your SEO that you can easily improve is your site’s use of keywords. You can do keyword research manually or with any number of free keyword research tools out there on the web – and in case you don’t know of those tools, I’ll write a blog post in the near future detailing what these tools do and where they can be found.
Use keywords on your site frequently but subtly. You don’t want to attract the wrong kind of attention from Google by keyword spamming.
Of course, there are other simple, free ways to improve your SEO (and therefore your web traffic) besides keyword research and use.
In addition to working with your site’s keywords, you can try to generate links. Of course, there are ways you can directly or indirectly pay for links, which I’ll discuss later in this article, but for right now I’m going to focus solely on free ways to get links.
There are several free ways to get links, but one of the best by far is guest posting. Guest posting is fairly easy to do and can generate a ton of links if you have the right content and the right contacts. It is also a social good – with guest posts, you share your expertise with the world, which benefits them as well as you.
Paid Ways to Improve Your Site’s SEO
There are various ways you can pay for improved SEO. Some of these are legitimate and helpful, while others are not. If you’re looking to pay for improved SEO, look out for scams that will take your money and not offer you anything in return. Beware of anything a company or individual offers that seems too good to be true.
The best way to pay for SEO improvement is to hire a professional SEO marketer like SERP Ability or one of our competitors or colleagues in the field. An SEO marketer can tackle many of your problems for you at once, and with minimal required input from you.
Another useful way to pay for improved SEO is to purchase SEO tools. However, these tools are often very advanced – they’re sometimes not worth the price for small businesses or individuals without specialized SEO knowledge. There are also many free alternatives to these tools available online.