If you’re at all serious about making money online, you’ve looked into SEO – and if you’ve looked into SEO, you know that a good blog can have huge benefits for your SEO marketing plan. But how does this work, exactly? And how can you best use blogging to your advantage?
One of the best things about a blog for your internet marketing strategy is this: blogs are full of content – and content is king.
Think about it: if the only thing Google’s spiders (also known as Google Searchbot) can see and therefore index for searches about your site is your business hours and what kinds of goods or services you sell, there’s nothing that really makes you stand out from the pack – and that means your site’s going to be lounging somewhere around page 10 of Google not doing a bit of good for you or anyone else.
However, a blog component, when added on to your main site, unlocks a universe of potential. Here are a few things you can do with a good blog:
- Use SEO keywords to attract Google and other search engine users to your site.
- Create engaging content that makes customers like the idea of doing business with you, and want to stick around.
- Restate some of your initial content so that Google sees it multiple times.
- Use tricks and presentability methods like strong images to attract people to your site.
- Provide better internal organization to your site to make it more navigable for users and spiders.
- Attract backlinks – and give you an opportunity to establish legitimacy by linking out to other blogs and articles.
- Potentially, a blog can even make you money on its own if it grows to have a wide enough readership.
Although there’s a great deal you can do with a blog, it’s not easy to get all those benefits. Here are a few things you’ll have to keep in mind if you want to have real success with blogging:
- In order to maximize the benefits of having a blog, you must post regularly. Every day would be nice, but you should post every week at a minimum.
- Every blog post should have at least one link out to a source of information you’ve drawn on – and once you have a few blog posts, you should also do a lot of internal linking to keep customers on your site and make it more accessible to spiders.
- Your blog’s content should not appear anywhere else on the web – this will look shady to both your customers and Google.
- You should write as well as possible, and definitely very clearly – you don’t have to be Shakespeare, but your customers should be able to understand and enjoy reading your blog.
For more of what makes a good blog, head over to Moz’s article on providing unique value in your content – if you can follow the rules the video and transcript set out, you’ll be on your way to creatively using your blog to benefit your business.