Online Marketing Trends You Should Take Note OFF
The online world as we know is constantly changing. Software or strategies that we used 5 years ago might not be applicable in today’s online marketing world.
Thus, it is important to keep abreast with the latest updates and resources in order for your online business to grow and expand.
Here are the 5 online marketing techniques that you must pay attention to if you want to create a long-term and successful business.
Below are 5 online marketing trends that you should really pay attention to if you want to create a long term successful business.
1. Content Marketing
Yes, content is STILL the king. It has been on the most effective online marketing techniques lists since 2012. Content marketing is a marketing method which uses content such as blogs, images, videos, eBooks and webinars to lure and engage highly targeted potential customers.
2. Social Media
Social media was big in 2013 and it continues to be on the spotlight this year. The importance of social media is to help you connect with your customers and reach out to wider targeted audiences beyond your wildest dream. But, it doesn’t mean that you can always achieve this objective for free. As stated in Facebook, “the best way to get your stuff seen if you’re a business is to pay for it.” Facebook, Twitter, Instagram and LinkedIn all have their paid promotion program. Google+ has followed the suit. Therefore, it is better to consider social media marketing as you plan for your social media marketing in 2014.
3. Go Mobile
The latest smartphone growth shows that 91% of all people on earth have a smartphone. Fifty percent of mobile phone users use their smartphones as main internet source. As of June 2013, Nielsen reported that 61% of smart phone users use smart phones in the USA. The growth is more than 10% from 2012.
4. Be Visual
Attractive images are indeed “eye candy.” The increasing popularity of image sharing site like Instagram, Tumblr and Pinterest proves it again and again the power and viral potential of image-based content. Jayson DeMers considered this as one of the top online marketing methods in 2014. He said,
“Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.”
When you write a blog post, you must use one of two interesting pictures to make you content more interesting.
5. Video Marketing
Since 2012, more and more business owners and online marketers have been using videos to promote and market their products and services as well as create free quality traffic.