How to Properly Build Links in 2014
With the recent system updates of Google Penguin, Panda and Hummingbird, SEO id more complex than ever before. With penalties even with the most popular websites in the world, and the constant fall in the prominence of PageRank, outdated methods of SEO have always come under the scanner. While many techniques and approaches have gone outdated already, others are dreaded because of their possible negative result. Link building is one such technique that is under strict surveillance of the Penguin. But, this should be seen as good opportunity and not a threat. This is because it is still one of the more important and effective way to rank your website higher. If executed properly, it can be an excellent way to achieve competitive edge over the other websites in your niche market. The following are the few things webmasters and SEO experts need to know so that they can do better in increasing their website ranking and establishing online reputation.
Don’t Ignore Link Building
Some webmasters think that building back links can provoke the Penguin to penalize a website and so it can and should be replaced altogether by other methods. Wrong. As said by a latest study, link building is still the most effective way to rank higher in major search engine especially Google. Matt Cutts, Google’s head of search spam stated that “Links are still the best way that we’ve found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that.”
Avoid Link Schemes
It is important to know the difference link building and link schemes so that you can avoid any further problems. With Google busting on link scheme after the other, it is crucial to know what you need to completely shun. The following are the checklist of all the things that back to link scheme, not link building:
Buying or selling links
Linking only for the reason of give-and-take
Using services that build link automatically to your page
Building a link network just to create links
Spending on articles that create links
Writing press releases with optimized targeted keywords
Links that make no sense in the article
Linking to irrelevant and unrelated websites
Focus on Relevance, Quality and Social Media
Building quality and relevant links and getting relevance through right link building and authority is the most effective way to be on the first page of Google and other search engines. Focus on interesting and quality content marketing and social media popularity.
There are a number of new algorithms and changes in the older ones. Various services have been implemented and many old services will terminated with time but the good old traditional SEO methods will always remain evergreen.