How to Maintain SEO Rankings after a Website Reconstruction
Maintaining SEO ranking after redesigning your website requires careful planning and consideration of many key features. Failure to do so can lead to loss of traffic resulting in business catastrophe. One of the biggest mistakes we see from both clients and web designing companies, is concentrating only on beauty or trends, and overlooking the basic principles and best methods that help SEO retention and development.
Here are the some of the key factors you need to consider after launching a new website:
One of the most typical and expensive mistake is not remembering to redirect pages on your website for which the URLs have changed. If your pages have changed locations and search engines can’t locate them, it can spell misadventure. 301 Redirects will save 90-99% of your “link juice” or ranking power. Therefore, it is always better to avoid changing URLs. This can save a huge amount of time and problem, particularly for websites with a greater number of pages.
Choose an SEO-Friendly CMS
It’s widely renowned that Content Management Systems like WordPress have built-in SEO features that offer huge benefit. If you are moving to a new CMS platform, assure you consult with SEO and development teams to make sure it is proficient of giving the flexibility to simplycarry out SEO best practices.
Conduct an SEO Audit
The first step to reducing risk is performing thorough SEO audit on your current website. The objective should be to know elements that need to be either keep in place to maintain page rankings or be better in order to upgrade.
There are lots of handy tools that can be used for free in order to help with quick and accurate analysis of the standing of your current site. Screaming Frog, for example.will create a list of existing, missing or duplicate elements, such as title tags, pages and headings. You will also be offered with details on all inbound/outbound links, redirects, follow/no-follow links,anchor text, and image alt text.
Once you havegathered a list of features that are lacking or in need of improvement, you can start to map out the construction of your new website.
On-Site SEO Elements
Oftentimes, re-designs are implemented chaotically, without considering the ways in which on-site SEO aspects will contribute to search rankings. All pages should have the elements deemed crucial by Google Webmaster Tools guidelines, such as the proper title and heading tag structure, unique meta descriptions and right use of keywords.
It’s crucial to have an SEO expertexamine your new website and page structure, to make sure best methods and practices are employed.