Maintaining SEO ranking after redesigning your website requires careful planning and consideration of many key features. Failure to do so can lead to loss of traffic resulting in business catastrophe. One of the biggest mistakes we see from both clients and web designing companies, is concentrating only on beauty or trends, and overlooking the basic principles and best methods that help SEO retention and development.
Here are the some of the key factors you need to consider after launching a new website:
One of the most typical and expensive mistake is not remembering to redirect pages on your website for which the URLs have changed. If your pages have changed locations and search engines can’t locate them, it can spell misadventure. 301 Redirects will save 90-99% of your “link juice” or ranking power. Therefore, it is always better to avoid changing URLs. This can save a huge amount of time and problem, particularly for websites with a greater number of pages.
Choose an SEO-Friendly CMS
It’s widely renowned that Content Management Systems like WordPress have built-in SEO features that offer huge benefit. If you are moving to a new CMS platform, assure you consult with SEO and development teams to make sure it is proficient of giving the flexibility to simplycarry out SEO best practices.
Conduct an SEO Audit
The first step to reducing risk is performing thorough SEO audit on your current website. The objective should be to know elements that need to be either keep in place to maintain page rankings or be better in order to upgrade.
There are lots of handy tools that can be used for free in order to help with quick and accurate analysis of the standing of your current site. Screaming Frog, for example.will create a list of existing, missing or duplicate elements, such as title tags, pages and headings. You will also be offered with details on all inbound/outbound links, redirects, follow/no-follow links,anchor text, and image alt text.
Once you havegathered a list of features that are lacking or in need of improvement, you can start to map out the construction of your new website.
On-Site SEO Elements
Oftentimes, re-designs are implemented chaotically, without considering the ways in which on-site SEO aspects will contribute to search rankings. All pages should have the elements deemed crucial by Google Webmaster Tools guidelines, such as the proper title and heading tag structure, unique meta descriptions and right use of keywords.
It’s crucial to have an SEO expertexamine your new website and page structure, to make sure best methods and practices are employed.
Ever since the Google Penguin algorithm updates were implemented and penalized websites for having unnatural backlink profile, thousands of web marketers are worried that link building method is dead and that it is too much of a risk to capitalize in anymore.
But is it true, does link building still work?
What Is Link Building?
Link building is the process of intentionally going out to find places that will link to your content. Moz’s “Beginner’s Guide to Link Building” calls it “the process of acquiring hyperlinks from other websites to your own.
From the very beginning links have been a proved and powerful ranking signal inside Google’s algorithm. They were always seen as a technique of knowing site’s popularity and reliability. They are the staple of what separated Google from all of the other search engines that came before it. Links helped Google distinguish which websites were more famous, as such giving them a simple way to give searchers what they are looking for.
It’s only natural that webmasters did whatever they could to effort and earn more of them such as taking every short cut they could make of. Be at the first position of Google and Yahoo has made many web marketers and business owners very successful and wealthy.
Are Links Still Important?
With all of this being said, you might be interested to consider that links have lost their importance.
Both the numbers and the experts agree that links and link building don’t just still matter — they arevital for anyone who wants to do well online. They are more valuable than they have ever been. They are just tougher to build now.
In 2013, a number of link-based metrics were at the very top of Moz’s search engine rankings correlation study, such as the number of unique c-blocks/IP addresses linking to a page and the number of unique domains linking to a page.
These link metrics beat out others like “body text similarity to keyword” by a massive margin.
Searchmetrics’ more recent 2014 Ranking Factors Study exposed backlinks haven’t lost agrain of importance. In truth, they say they have actually increased as a ranking signal:
“Our results yielded a need for greater emphasis on high-quality, relevant content, technological features, backlinks, and social signals. For the first time, we have analyzed the most important user signals as well.
Also significant is that backlinks remain one of the most highly associated metrics with strong rankings.
[…] The quantity and quality of backlinks remains important as there are many new elements introduced this year that have been changed to better the quality of the results.”
But let’s pull to pieces that statement a bit: Both quantity AND quality remains essential.
And that quality is more important than ever.
According to Andy Beal of Search Engine Watch, online reputation management should be an important part of business’s marketing strategy.
There’s no protection from getting hatreds, bad reputations, but there are lots of effective way to evade them. As a reputation management professional, Andy Beal currently shared 15 tips and techniques for proactively handling your business’s online reputation:
- Avoid making provocative comments in an interview because your personal and corporate standings are considered as one.
- Don’t bring your personal life into the online world, like for example, you are posting personal tweets and Facebook post as your offline and online worlds are one and the same.
- Face the core cause of problems rather thanhiding or disregarding them, which could lead you in a bad light.
- Don’t boast in your posts. If a famous person reposts it, your private thoughts/activities become open for everyone to see, read and know.
- You must always conduct yourself because anything you act and say could be made public and will be adjudged.
- You must train your employees on your reputation management plan. Inform them what your targets are because theirvisions will imitate on you.
- Becautious of what you post of tweet because what you say mirrors your business and you could get axed.
- Hire the right people for your social networking accounts, especially those who will use the important account and not post anything damaging online
- You must think of your target audience when posting or tweeting, as your message could be attacking to some people.
- You should always be active and online by using social media monitoring tools, where someone can be communicatedwhen mentions from customers arrive outside of business hours.
- Don’t forget to carefully review the tweets and posts to eludeinconsistencies in business matters or rude comments coinciding with major world events such as earthquake and tsunami.
- Don’t capitalize on dark occasions. Just post good and natural post on the day.
- NEVER trash talk –whether it’s true or false about your business and competitors. You get penalized or get a bad reputation from your rivals.
- Build a great service or product beforeintroducingit to the public. A good first impression will create a good lasting reputation for your business, products or services.
- Don’t lie about anything, because in time the truth will eventuallyprevail.
Here are the 3 SEO strategies which still work in 2014:
Creating Quality Content for your Website
Fresh and quality content is not the type of content that is intended to directly market your products. Good content will provide readers enlightening information which will teach ratherthan to promote.
Quality content will surely create a buzz. Content rincludes articles, blog posts, videos, infographics and images.
How to Create a Good Content
Concentrate on up-to-date topics
Create thought-provoking and interesting pieces of content
Choose a story-telling tone when writing content
Give emphasisto stories which people can connect with
Think of questions that your target audience would be interested
Always post valuable information
Always publish latest information especially when it’s most needed
Regularly post content to maintain a loyal readership
Making Social Media Work for you
You won’t get any quality traffic on social media sites if you use it purely for advertising and selling. You must use your web page to help people and readers. Give information that they have been longing to know. Most social media can be the most powerful way to generate quality massive traffic if you know how to do it right.
Social Media Tips and Techniques
Post high quality and interesting content that people will want to read and share
Update your social media profile and post relevant links to your site
Make social media posts continuous and appealing so that readers can keep the interest
Use social media to teach
Open your web page on more multiple social networks and post regularly
Keep in mind, social networks should not be employed directly for advertising
Quality Guest Blogging
Most people will be amazed to search guest blogging on this list. Google penalized websites which were using guest posting for the wrong reasons.
But, when guest posting is done right it’s not a black hat technique. If your main target of guest posting is to find a backlink then that’s where the problem begins. However, if you follow the best guest blogging guidelines mentioned below, you will see an improvement in your website rankings and online reputation.
Important Rules on Guest Blogging
Create valuable, interesting and high quality posts
Look for authority and relevant websites to post on
Assure you look at the writing style of the blog you want to write for
Look for good blogs which have authority ranking
When guest blogging, always write your best. People will start searching and following you after reading your article.
The rivalry between black hat and white hat techniques has been going on for years now. These methods have been around since the beginning of SEO. It seems they aren’t outdated. On the contrary, they have been carefully lingered around the SEO world and seem to be productive even in 2014.
- Parasite Hosting
This method refers to employing SEO techniques that revolve around generating pages on high authority domains that rank well in Google. These pages point to a particular site they like to promote, increasing their rank, based on the host’s ranking. Basically, they get some of the attention the parasite site gets to love its already earned authority in Google. Another fact about parasite hosting is that the owner of the host has no idea about this, and the page was made without his knowledge.
- Google Bombing
It needs to be detailed from the starting that it’s not as life threatening as it seems, and you won’t see any explosions on your screen. The first time this term was mentioned was in 2001, by Adam Mathes. But since its first appearances, it somewhat went from being a form of trick to a form of increasing pages onto the first positions of Google page. It seems black hat SEOs can still use this method by practicing consistent anchor text when linking.
Numerous black hat SEO’s employ automated software to create massive links on lots of sites, blogs, forums and web directories. These types of tools make spamming more effective but only for short period of time. These types of methods won’t work on the long term, since Google exerted more effort into creating an algorithm that determines and dissolves such link schemes proficiently.
- Cloaking & Redirects
By crawling your website, the Google Bot scans your website and validates the data to be indexed and displayed in the search results. A website is considered to be using cloaking when it displays one page to the search engine spiders and another page to the users that click on the link from the SERPs. You can sometimes see yourself clicking on links only to know that they have little to do with the description displayed in search results. Typically, those that are using cloaking and redirect strategies create multiple pages, all optimized for a certain topic using specific keywords.
Parasite hosting and his closest cousins Google Bombing, Cloaking and Redirects are among the select types of black hat methods that are still being used successfully in 2014.
Are you thinking about your Google website rankings?
Many website owners don’t know how to find out how high or low they rank with Google even if they know that this is fairly important. To know your rank, it is highly recommended that you check your Google website ranking at Google’s ranking website. The said website will be able to help you check how far you have come in the past months or even years.
Those who are new with search engine optimization are lost about what Google website ranking is. There are lots of techniques and methods to help improve website rankings. One is put the right keywords in the right places. Second is to know how many times you should repeat a targeted keyword.
The definition of Google website ranking is simple. It is the rank or position of your website on Google. Unlike in other search engines, optimizing your website are one method to rank higher in Google. You don’t need to pay for anything to be in the first page of search engine because you only have to depend on organic searches to be on the first rank. The more experienced you are, the higher your Google website ranking will be.
Back when the internet is not yet as advanced as it is now, search engines were not able to find out which websites and articles did keyword stuffing. Today however, keyword stuffing and link spamming will no longer help you in increasing your ranking.
You can’t do this anymore though because search engines now check articles to determine if they make sense or not. According to SEO experts, the key here is to intricately include the main keywords in sentences that actually make sense.
Other tools and methods
Apart from using the right targeted keywords and putting them in right places, there are other tools or methods you can use to rank higher than your competition.
One method is to link with high quality websites. There’s no software that can do this for you though, so you have to do it manually. This is definitely time consuming because you would have to email lots of website owners and ask them to link with you. Out of maybe a hundred websites, only a few will answer back to your request but that’s alright because you have to start somewhere right?
One thing that you must assure of however is to tell them you love the content of their website and then ask them if they would be interested in linking with your site. This is what SEO experts call a link exchange. Webmasters and website owners are not forced to respond to your emails though because if they don’t want to link with your website, you really can’t do anything about it.
SEO really changed a lot during recent years because of the increasingly dynamic stance taken by Google. Panda, Penguin and Hummingbird update have greatly changed the SEO game leaving web marketers thinking about the currently most effective SEO methods. So what technique and approaches still work in 2014? This is what we will be looking at in this article.
The web will not be discovered or noticed that it exists if there is was no content and thus quality content will always be important when it comes to ranking your web business in major search engines especially in Google. You have to make sure that all your content are well-written, informative and do important value to your page visitors and targeted audience. Google is apparently interested to give a great user experience and it is your responsibility to make sure that the content on your website is interesting and useful to the visitors.
Back Links Still Work
Google algorithm still depends on links to rank websites and it is only the method you use to get those links that need to be changed. Gone are the days where you could hundreds or even thousands of links on blog networks or on some useless sites. Doing this will leave you open to the dreaded message in webmasters tool. Assure that other webmasters link to your site naturally and not through methods that Google really love to hate.
It is considered that Google is placing more and more importance on social signals. So it might be relevant that you have right social media presence and that you make it easy for your page visitors and targeted audience to share your content on the social media profiles. Be sure that you having sharing buttons to the major social media sites and that you update your social media pages habitually.
As aforementioned above, it is crucial that you give right attention to your visitors experience on your website. You have to pay attention to your bounce rate metrics and the amount of time spent on your website. You might also want to guarantee that your website loads quickly as this is a factor that Google takes into consideration when it comes to ranking a website and establishing an online presence.
Though, there have been so many changes in the SEO world during recent times, SEO are still the best and most effective methods when it comes to generating quality traffic for your business website. The secret is to know what works and what not in 2014. You should not trust everything that is on the web and assure that you test each and every method and make your own conclusions.
Creating a small business on the web would no longer be a problem in today’s online marketing age. But, if your website’s ranking isn’t high and reliable, it might be difficult for you to survive when it comes to today’s cutthroat competition. Rankings that search engine especially in Google happen to be very important. Unless your website is listed as a normally visited one, you chances of getting ROI will be lessened. But, the majority of web developers concentrates on visual appeal and totally ignores an important aspect: website ranking.
SEO methods have to be taken into consideration with regards to web design. In truth, great SEO methods have the ability to improve your business by building lots of traffic. When getting your newly launched website ready, or when making your website friendlier for Google, you need to follow several basic techniques.
To start, you must add alt tags along with images, video or flash. The algorithms of search engines are also classy. They are only able to decode the webpage’s text. When it comes to search engines, images, videos or flash are simply art that can’t read text writing in photos. Therefore, you need to make sure that you get the help of experienced website designing SEO services.
But if you add alt tags, it could show text descriptions that can also be added onto HTML codes. The video will then be transformed into a product that can be recognized and read by search engines. You should be able to see a navigation bar near the very top or at the left side of your home page to help you browse through the website. This area would still need improvement, however, and you would need to optimize the website. Generally, ‘home’ refers to the website’s main homepage.
Everybody knows the advantages that come with SEO methods; but, they don’t understand that when used effectively, business operations could change significantly. When talking to website designers about these websites, SEO details can also be integrated.
One web design SEO company assures all of this and much more. The services that this particular company of web designing uses include designs that are SEO friendly and the creation of free logo designs and brand identity. This company obeys guidelines that are detailed by regular W3c designing and its turnaround time doesn’t take longer than a week. If clients happen to meet any problems, it would be simply for them to ask for certain changes. Website designers that work for this company are highly skilled and assure that every website is perfect. The majority of websites are put to use as tools of effective online marketing, which it uses as an image to project on the websites. You should speak with the web designers, to have them comply with any personal requirements and needs.
The world of SEO is in constant observation from changes made by the major search engines especially Google. With Google recently turning to even manual penalties to control spamming, SOE experts now expect changes every time they are online. The constant changes have also resulted to the spread of different rumors, even fuelling speculations of the death of SEO. People with experience in the field will know that coffins for SEO have been predicted at earlier times too and just like every time, SEO disavowed to die. But, there have been a few important changes in the way SEO works, especially after the Hummingbird update and the war on Spam Links.
The top 3 ways in which SEO has primarily changed over the years have been examined below.
Some of the most extreme changes that have happened are in the ways that backlinks are created. In the earlier days, inbound links were placed manually by the SEO professionals. The links were supposed to be placed at the authority websites only. But, since the number of links have a direct bearing on the PageRank in the SERPs (Search Engine Result Pages), the SEO’s were soon interested and attracted to use the unethical ways of building links everywhere they could! To make matters worse, software engineers joined the game and structured programs that could place links automatically, taking the link building game to a whole new level. Google responded early in 2014 and imposed heavy penalties on such cases.
Keywords are the major structure of contention between SEO executives and content writers. Any writer worth his/her salt felt strange every time the language suffered because of the demands of the keywords. Hummingbird came to the rescue with its capability to predict the search phrase. With the attention changing from the density of the keywords to the interest shown by the readers and visitors, writers now write for the users and no longer for the search engine’s bots. SEO now targets optimizing the content for real people and not for the spiders and crawlers.
Primary Traffic Sources
In the initial period of eCommerce, the majority of the traffic was achieved from the search engines. Therefore, the first page of the major search engines especially Google became holy land for SEO and they stopped at nothing from targeting it. The popularity of social media platforms changed the scenario and the new methods bring a major share of the traffic from them. There is no longer a requirement of putting all the eggs in the same basket.
The above are the 3 major ways in which the techniques, used by the SEO services, have been affected by the changes made by the search engines.
The online world as we know is constantly changing. Software or strategies that we used 5 years ago might not be applicable in today’s online marketing world.
Thus, it is important to keep abreast with the latest updates and resources in order for your online business to grow and expand.
Here are the 5 online marketing techniques that you must pay attention to if you want to create a long-term and successful business.
Below are 5 online marketing trends that you should really pay attention to if you want to create a long term successful business.
1. Content Marketing
Yes, content is STILL the king. It has been on the most effective online marketing techniques lists since 2012. Content marketing is a marketing method which uses content such as blogs, images, videos, eBooks and webinars to lure and engage highly targeted potential customers.
2. Social Media
Social media was big in 2013 and it continues to be on the spotlight this year. The importance of social media is to help you connect with your customers and reach out to wider targeted audiences beyond your wildest dream. But, it doesn’t mean that you can always achieve this objective for free. As stated in Facebook, “the best way to get your stuff seen if you’re a business is to pay for it.” Facebook, Twitter, Instagram and LinkedIn all have their paid promotion program. Google+ has followed the suit. Therefore, it is better to consider social media marketing as you plan for your social media marketing in 2014.
3. Go Mobile
The latest smartphone growth shows that 91% of all people on earth have a smartphone. Fifty percent of mobile phone users use their smartphones as main internet source. As of June 2013, Nielsen reported that 61% of smart phone users use smart phones in the USA. The growth is more than 10% from 2012.
4. Be Visual
Attractive images are indeed “eye candy.” The increasing popularity of image sharing site like Instagram, Tumblr and Pinterest proves it again and again the power and viral potential of image-based content. Jayson DeMers considered this as one of the top online marketing methods in 2014. He said,
“Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.”
When you write a blog post, you must use one of two interesting pictures to make you content more interesting.
5. Video Marketing
Since 2012, more and more business owners and online marketers have been using videos to promote and market their products and services as well as create free quality traffic.