3 Brand New Actionable SEO Techniques for 2017
“Complacency will easily destroy your rankings… this will be dangerous for any business interested in surviving…”
– Jim Yu, Search Engine Watch
You might know all about SEO basics like keywords, tags, social media marketing, and linkbuilding – but search engines’ algorithms are always changing, and intrepid SEO marketers are always coming up with new techniques for search engine optimization. Here are 3 of the newest, most actionable lesser-known SEO tips out there today – to keep you and your site relevant throughout 2017 and beyond.
1. Use an SEO plugin for all your WordPress sites.
WordPress has some amazing, easy to use features by default that will allow you to manipulate features search engines look for to your benefit – however, installing one of their SEO plugins (such as Yoast, a free and highly functional SEO-focused plugin available direct from WordPress) can put your SEO management capabilities through the roof.
The folks blogging over at Kinsta.com know a thing or two about blogging, and just put out a highly useful list of tips for SEO in 2017 themselves. One of their first and best tips was to use Yoast or a similar SEO plugin if your site is WordPress based – this can have a huge impact for little to no financial investment, and might actually save you time as it brings you traffic!
The Kinsta article is also great in that it details some of the best features of Yoast and shows you how to use them – so if Yoast is the way you’re going, be sure to check them out!
2. If you’re not already using Schema markup, you need to start.
No one speaks the language of search engines better than Schema.org, and if you’re not already using their markup codes on your website, you could be missing out not only on page rankings, but also a better, “rich” display of key information from your site (instead of the normal search result, using just the first few lines of text from your site).
Google and other search engine industry leaders are using this “rich” display method more often every time they update their algorithms to make their results pages more attractive and informative. If you want your page to fit in, you need to familiarize yourself with Schema or find a marketer who can work it into your site code for you.
There’s a great article on Search Engine Watch that introduces readers to the basics of Schema, and we may post on Schema here in the future – it may just be the next big thing in SEO, setting itself up to change SEO big time in 2017.
3. If you can, make your website or your posts smaller.
Why would you want less content on your website? It makes pages load faster, especially on mobile – and there will be more mobile users than ever in 2017.
To downsize your site, use smaller and less complex images, minimize cookie usage, and compress your site if possible. This will certainly make it load faster (which in turn makes it rank higher!) and may enable it for Google’s new AMP feature – something we’ll definitely be delving into on this blog before the new year.