With SEO and PPC sometimes seen as natural foes, it would be helpful to match the twoagainst each other and know which is right for different situations.
1. Which gives a better return on investment?
It offers more long term ROI. If you get a first page ranking and stay there, you rake more consistent income and more permanence within the search engines.
This generally gives a better ROI. Nonstop algorithm updates, new rivalry, less data and the need to create excellent content has made SEO more costly.
SEO takes time and time is money. PPC provide more quick results and if you master AdWords Enhanced Campaigns you can boost conversions with least investment.
2. Which is better for conversions?
If done well, SEO will produce more traffic providing you are ranking well in the search engine.
With PPC, you can target a number of commercial keywords and create individual ads with unique ‘calls to action’.Social, email, review and phone extensions can aid you transform users instantly, giving PPC the stronger conversion rate.
3. Which is better for short term wins?
A high quality, fresh and informative content for SEO can help you generate quick win in terms of visitors and social exposure if it’s done properly.
PPC can be better when it comes to short term wins by simply turning the taps on and immediately get good results. SEO marketing strategy needs to be planned carefully and in advanced while PPC campaign can be converted on to target real time trends.
4. Which is better for building a brand?
SEO offers the full package – brand recognition, online brand awareness and brand promotion.
Both are important for building a brand or company but SEO is probably more effective. To build a brand you must have a strong following with great brand visibility. Big companies and brands need Page One Domination and this can only be accomplished with SEO.
5. How would you vie in a cutthroat niche with your channel?
You must be relevant and get in front of your target audience.
All the best SEO techniques come into play assure you are aggressive, especially ascertaining technically your site is working properly and all the on page elements are in place.
You must assure your content is unique and interesting. Create content that people will love to read and share. Set up a blog and become an authority in your niche.
To compete in an aggressive niche, you need to have a great Quality Score. Create specific landing pages for all the top converting targeted keywords. This will boost your Quality Score and lessen the Cost per Click.
Any link that sends your traffic could be considered as good link, but what are quality links, what are good links and what are crap links, when it comes to boosting the real ranking of your own pages in Google search engine rankings?
1. Your internal links
Not the most crucial links, but the best place to begin. Get your website in order before you get links. Google loves good site structure with lots of text links pointing to each page on your site. Don’t overlook to link you important pages often, make sure they are get crawled by web spiders and indexed by Google.
2. Links on mainstream and authority sites
Links from reliable websites are the holy grail because they are a number of vote of trust as well as they have lots of links to them
3. Related industry site
The objective of SEO and excellent quality, but depends on the site, niche and the kind of link can be very beneficial typically, they too numerous links.
4. Link on a high PR old style aged trusted page
These are the university or government resource page, you are lucky if you are able to link with these authority websites.
5. Links from unrelated but non abusive sites
This depends on the site and the type of link – can be very advantageous for increasing your Google ranking & PR
6. Social media site links
7. Link on useful links page
It’s all dependent on the objective of that page in question and the quality of the site it is on.
8. Reciprocal links
These kinds of links are often abused but sometimes just a natural part of the link graph, it’s done with user experience in mind
Links that needs to be Avoided:
Dofollow Blog Comments – PENALTY MATERIAL
Site wide links and blogrolls
They are usually low quality in terms of anchor text conversion. They are used to be good for PR conversion but not nearly as effective as it used to be.
Article submission and syndication services – PENALTY MATERIAL
Directory Links – PENALTY MATERIAL
They are generally low quality, dependent on page and forum, perhapsreliant on numerous links.
Widgets – PENALTY MATERIAL
Unnatural Site WideLinks – PENALTY MATERIAL
Blog Networks, Directory networks and just about any other type of link network
Any Unnatural Links – They are potential Penalty Material
Paid Links – Of any sort (if you are rumbled)
Ecommerce has gone a long way in the last 15 years. As technology grows at a fast pace, new ecommerce stores harness new methods and amenities to make online selling and online shopping more efficient, fun and worthy.
Last year, we saw most of the online marketers make a shortcut for website optimization for higher CTR & conversation rates, guest blogging, responsive design and general improvement in website performance.
There have been many progresses in the field of technology since then, particularly in the field of mobile, big data, analytics, social networking and personalization.
These changes have initiated to give rise to new trends in the world of ecommerce marketing.
Here are the notable changes that can be seen in the ecommerce marketing:
1. Mobile is Optimized and not just mobile friendly.
Mobile shopping is becoming more and more crucial.
While 2013 noticed responsive web design spread like wildfire, in 2014, we are sure to see advancement in the mobile shopping experiences.
The first tip was to create that worked right on mobile – this year; we will see online store owners rushing to build sites that surelygrow on smartphones and tablets.
2. Targeting Wearable Devices
While smart watches, Google Glasses and other wearable devices have entered the technology market, many such gadgets are set to enter the market in 2014.
We can expect online retailers as well as ecommerce stores to give special deals, discounts, offers and updates to their customers through wearable devices.
3. Rise of Long-form Content
Google’s red eye at back link building using guest blogging will push ecommerce marketers to make more interesting and targeted content. We saw the rise of long-form content that is more closely related to the businesses, products and services offered by the online stores.
In addition to the articles and blog posts, the length of videos and podcast has also been utilized as part of SEO marketing strategy. The easy availability of analytics and data help leads to creation of more data-based content.
4. Brand and Author Identity Is More Important Ever
While Google Authorship’s branding opportunities for smaller business were all mastered even last year, death of large-scale guest blogging proposes that a digital brand – both for authors and businesses is more important ever in the coming years.
Outdated, anonymous SEO won’t work that well. Ecommerce stores and online marketers will try to build high-quality communities and articles to grow and expand their marketing efforts. A brand blog plus a team of renowned bloggers will arevital for the success of an ecommerce businesses.
If there’s anything that completely weakens someone new or struggling in business, it has to hand back money to someone who wants a refund. Adding insult to injury, you have already given your maximum best to them and yet, they still want their money back.
You worked hard and now you have to try to make money return that you no longer have.
It’s the kind of thing that makes you give up guarantees. “You pay me; I got your money; that’s the end of the story.”
Unfortunately, that kind of attitude makes it difficult for people to want to give you their money in the first place. At the very least, it makes for a very unfriendly environment.
Hardly Anyone Requests a Refund
It is just occasional that people ask for a refund and it bites when it happens but luckily it hardly ever does, and here’s why.
When someone becomes your customer, they are rooting for you to be excellent. In making important purchases, they have spent a huge amount of money and mental energy in you—they have joined your team.
In the event things that don’t go seamlessly, they really don’t want their money. What they want are results you offered. They want to feel good about their pick. They’d much rather you made things right than cause them to the ultimate last option, which is the refund.
Dishonest business people exploit this by making it really hard expressively to ask for their money back. For you as a heart-centered person, it just means that you can take a breath knowing why refunds are so uncommon, and that if something does go south with a customer, you will have many opportunities to make it right before you have to dig into your bank account.
Here are the top 3 reasons why we can afford to hand out a money-back guarantee:
- It eliminates one huge barrier to buy from a customer’s mind. It makes purchasing your product a risk free proposition for them. This is a very good thing. In the end, if they don’t like it that they can get their money back.
- It helps build customer trust. Perhaps the most crucial thing a company or brand can possess. Without your customers’ trust, your company is lost.
- It is aninfluential statement about the quality of your business, products or services. It says you are so poised, customers will love your business, products or services, and youwill give them their money back if they don’t.
It is time to deliberate the top 3 reasons how search has changed in 2014:
- Content marketing is king.
One of the most famous saying in SEO is “Content is King.”
While it is true, we want to make a case for content over against the rather weak “content” alone. Content marketing has a strong connotative meaning, and recalls more than just optimized titles and 800 words of content on a home page.
Content marketing outplays SEO in the orthodox sense because conventional SEO doesn’t help you increase your website ranking but rather keeps you from doing worse.
- SEO and PR have combined.
You cannot expect to “practice SEO” without thinking of PR. This is especially true for people – who are entrepreneurs, investors and niche professionals. Their public standing has everything to do with the optimization of their web presence.
Today’s small business and digital marketing professionals must learn and understand how PR and SEO have joined to create a socially aware and digitally flexible public presence.
Yes, SEO methods and PR technique definitely go together.
That’s why SEO and PR belong in the same category. That is why SEO and PR need to be considered not as two separate aspects, but as two sides of the multifaceted polygon known as “digital marketing.”
- The algorithm is cleverer.
Digital years are like dog years. You have to think of one as same to like ten. Based on that math, Google is now 160 years old.
At the present, the algorithm is smarter. If you 160 years old, you would probably be pretty intelligent, too.
We have seen and experience the algorithm dozens of times. May be you have recount the days when all it took was some good ol’ fashioned keyword stuffing and a number of spammy directory links, and bam you were in the first place on the first page of major search engines such as Google and Yahoo.
Now, the algorithm is shrewder and more complex than our guesses and predictions. Recent algorithms rollouts have presented a more instinctive search process.There is no such thing as “tricks” that is effective over the long run.
In one example of the revolutionary twist of search science course, co-ocurence and co-citation are proving true value. The whole idea of “linkbuilding” may be going the way of other SEO dinosaurs. (Like “keyword density.” Remember that? Ha.)
At this time, the algorithm is wise. And we must give attention its clever control over search.