Maintaining SEO ranking after redesigning your website requires careful planning and consideration of many key features. Failure to do so can lead to loss of traffic resulting in business catastrophe. One of the biggest mistakes we see from both clients and web designing companies, is concentrating only on beauty or trends, and overlooking the basic principles and best methods that help SEO retention and development.
Here are the some of the key factors you need to consider after launching a new website:
One of the most typical and expensive mistake is not remembering to redirect pages on your website for which the URLs have changed. If your pages have changed locations and search engines can’t locate them, it can spell misadventure. 301 Redirects will save 90-99% of your “link juice” or ranking power. Therefore, it is always better to avoid changing URLs. This can save a huge amount of time and problem, particularly for websites with a greater number of pages.
Choose an SEO-Friendly CMS
It’s widely renowned that Content Management Systems like WordPress have built-in SEO features that offer huge benefit. If you are moving to a new CMS platform, assure you consult with SEO and development teams to make sure it is proficient of giving the flexibility to simplycarry out SEO best practices.
Conduct an SEO Audit
The first step to reducing risk is performing thorough SEO audit on your current website. The objective should be to know elements that need to be either keep in place to maintain page rankings or be better in order to upgrade.
There are lots of handy tools that can be used for free in order to help with quick and accurate analysis of the standing of your current site. Screaming Frog, for example.will create a list of existing, missing or duplicate elements, such as title tags, pages and headings. You will also be offered with details on all inbound/outbound links, redirects, follow/no-follow links,anchor text, and image alt text.
Once you havegathered a list of features that are lacking or in need of improvement, you can start to map out the construction of your new website.
On-Site SEO Elements
Oftentimes, re-designs are implemented chaotically, without considering the ways in which on-site SEO aspects will contribute to search rankings. All pages should have the elements deemed crucial by Google Webmaster Tools guidelines, such as the proper title and heading tag structure, unique meta descriptions and right use of keywords.
It’s crucial to have an SEO expertexamine your new website and page structure, to make sure best methods and practices are employed.
Ever since the Google Penguin algorithm updates were implemented and penalized websites for having unnatural backlink profile, thousands of web marketers are worried that link building method is dead and that it is too much of a risk to capitalize in anymore.
But is it true, does link building still work?
What Is Link Building?
Link building is the process of intentionally going out to find places that will link to your content. Moz’s “Beginner’s Guide to Link Building” calls it “the process of acquiring hyperlinks from other websites to your own.
From the very beginning links have been a proved and powerful ranking signal inside Google’s algorithm. They were always seen as a technique of knowing site’s popularity and reliability. They are the staple of what separated Google from all of the other search engines that came before it. Links helped Google distinguish which websites were more famous, as such giving them a simple way to give searchers what they are looking for.
It’s only natural that webmasters did whatever they could to effort and earn more of them such as taking every short cut they could make of. Be at the first position of Google and Yahoo has made many web marketers and business owners very successful and wealthy.
Are Links Still Important?
With all of this being said, you might be interested to consider that links have lost their importance.
Both the numbers and the experts agree that links and link building don’t just still matter — they arevital for anyone who wants to do well online. They are more valuable than they have ever been. They are just tougher to build now.
In 2013, a number of link-based metrics were at the very top of Moz’s search engine rankings correlation study, such as the number of unique c-blocks/IP addresses linking to a page and the number of unique domains linking to a page.
These link metrics beat out others like “body text similarity to keyword” by a massive margin.
Searchmetrics’ more recent 2014 Ranking Factors Study exposed backlinks haven’t lost agrain of importance. In truth, they say they have actually increased as a ranking signal:
“Our results yielded a need for greater emphasis on high-quality, relevant content, technological features, backlinks, and social signals. For the first time, we have analyzed the most important user signals as well.
Also significant is that backlinks remain one of the most highly associated metrics with strong rankings.
[…] The quantity and quality of backlinks remains important as there are many new elements introduced this year that have been changed to better the quality of the results.”
But let’s pull to pieces that statement a bit: Both quantity AND quality remains essential.
And that quality is more important than ever.
According to Andy Beal of Search Engine Watch, online reputation management should be an important part of business’s marketing strategy.
There’s no protection from getting hatreds, bad reputations, but there are lots of effective way to evade them. As a reputation management professional, Andy Beal currently shared 15 tips and techniques for proactively handling your business’s online reputation:
- Avoid making provocative comments in an interview because your personal and corporate standings are considered as one.
- Don’t bring your personal life into the online world, like for example, you are posting personal tweets and Facebook post as your offline and online worlds are one and the same.
- Face the core cause of problems rather thanhiding or disregarding them, which could lead you in a bad light.
- Don’t boast in your posts. If a famous person reposts it, your private thoughts/activities become open for everyone to see, read and know.
- You must always conduct yourself because anything you act and say could be made public and will be adjudged.
- You must train your employees on your reputation management plan. Inform them what your targets are because theirvisions will imitate on you.
- Becautious of what you post of tweet because what you say mirrors your business and you could get axed.
- Hire the right people for your social networking accounts, especially those who will use the important account and not post anything damaging online
- You must think of your target audience when posting or tweeting, as your message could be attacking to some people.
- You should always be active and online by using social media monitoring tools, where someone can be communicatedwhen mentions from customers arrive outside of business hours.
- Don’t forget to carefully review the tweets and posts to eludeinconsistencies in business matters or rude comments coinciding with major world events such as earthquake and tsunami.
- Don’t capitalize on dark occasions. Just post good and natural post on the day.
- NEVER trash talk –whether it’s true or false about your business and competitors. You get penalized or get a bad reputation from your rivals.
- Build a great service or product beforeintroducingit to the public. A good first impression will create a good lasting reputation for your business, products or services.
- Don’t lie about anything, because in time the truth will eventuallyprevail.
Here are the 3 SEO strategies which still work in 2014:
Creating Quality Content for your Website
Fresh and quality content is not the type of content that is intended to directly market your products. Good content will provide readers enlightening information which will teach ratherthan to promote.
Quality content will surely create a buzz. Content rincludes articles, blog posts, videos, infographics and images.
How to Create a Good Content
Concentrate on up-to-date topics
Create thought-provoking and interesting pieces of content
Choose a story-telling tone when writing content
Give emphasisto stories which people can connect with
Think of questions that your target audience would be interested
Always post valuable information
Always publish latest information especially when it’s most needed
Regularly post content to maintain a loyal readership
Making Social Media Work for you
You won’t get any quality traffic on social media sites if you use it purely for advertising and selling. You must use your web page to help people and readers. Give information that they have been longing to know. Most social media can be the most powerful way to generate quality massive traffic if you know how to do it right.
Social Media Tips and Techniques
Post high quality and interesting content that people will want to read and share
Update your social media profile and post relevant links to your site
Make social media posts continuous and appealing so that readers can keep the interest
Use social media to teach
Open your web page on more multiple social networks and post regularly
Keep in mind, social networks should not be employed directly for advertising
Quality Guest Blogging
Most people will be amazed to search guest blogging on this list. Google penalized websites which were using guest posting for the wrong reasons.
But, when guest posting is done right it’s not a black hat technique. If your main target of guest posting is to find a backlink then that’s where the problem begins. However, if you follow the best guest blogging guidelines mentioned below, you will see an improvement in your website rankings and online reputation.
Important Rules on Guest Blogging
Create valuable, interesting and high quality posts
Look for authority and relevant websites to post on
Assure you look at the writing style of the blog you want to write for
Look for good blogs which have authority ranking
When guest blogging, always write your best. People will start searching and following you after reading your article.
The rivalry between black hat and white hat techniques has been going on for years now. These methods have been around since the beginning of SEO. It seems they aren’t outdated. On the contrary, they have been carefully lingered around the SEO world and seem to be productive even in 2014.
- Parasite Hosting
This method refers to employing SEO techniques that revolve around generating pages on high authority domains that rank well in Google. These pages point to a particular site they like to promote, increasing their rank, based on the host’s ranking. Basically, they get some of the attention the parasite site gets to love its already earned authority in Google. Another fact about parasite hosting is that the owner of the host has no idea about this, and the page was made without his knowledge.
- Google Bombing
It needs to be detailed from the starting that it’s not as life threatening as it seems, and you won’t see any explosions on your screen. The first time this term was mentioned was in 2001, by Adam Mathes. But since its first appearances, it somewhat went from being a form of trick to a form of increasing pages onto the first positions of Google page. It seems black hat SEOs can still use this method by practicing consistent anchor text when linking.
Numerous black hat SEO’s employ automated software to create massive links on lots of sites, blogs, forums and web directories. These types of tools make spamming more effective but only for short period of time. These types of methods won’t work on the long term, since Google exerted more effort into creating an algorithm that determines and dissolves such link schemes proficiently.
- Cloaking & Redirects
By crawling your website, the Google Bot scans your website and validates the data to be indexed and displayed in the search results. A website is considered to be using cloaking when it displays one page to the search engine spiders and another page to the users that click on the link from the SERPs. You can sometimes see yourself clicking on links only to know that they have little to do with the description displayed in search results. Typically, those that are using cloaking and redirect strategies create multiple pages, all optimized for a certain topic using specific keywords.
Parasite hosting and his closest cousins Google Bombing, Cloaking and Redirects are among the select types of black hat methods that are still being used successfully in 2014.